About

versione italiana

Born and raised in Italy, she has studied and worked in the United States and is bi-lingual and bi-cultural.Annalaura D'Errico

She holds a B.A. in Sociology summa cum laude from Tufts University and an M.A in Sociology from Boston College. Prior to returning to Italy, she was Research Manager at Research International, Cambridge, MA. In Italy, she has worked as an independent consultant for a variety of clients bringing enthusiasm and energy to her projects.

In addition to market research, Annalaura loves teaching and has been a trainer in business skills, as well as English and Italian as foreign languages in both the corporate and educational sectors.

Annalaura has extensive experience in focus group moderation, one-on-one depth interviewing, creative group sessions and ethnographic research. She is experienced in branding and positioning, packaging, new product development, naming, and segmentation studies. She has completed studies in the consumer goods, pharmaceutical, automotive, luxury goods, and IT/Telco industries.

 



Nata in Italia, ha studiato e lavorato negli Stati Uniti.

Ha ottenuto il B.A. in Sociologia summa cum laude presso la Tufts University e il M.A. in Sociologia presso il Boston College. Prima di ritornare in Italia, era Research Manager presso Research International, Cambridge, MA. In Italia ha lavorato come consulente indipendente per svariati clienti, apportando il suo entusiasmo e la sua energia ai loro progetti.

Oltre ad occuparsi di ricerche di mercato, Annalaura ama la formazione ed insegna business skills, oltre a italiano e inglese come lingua straniera per clienti corporate.

Annalaura ha una profonda esperienza nella moderazione di focus group, interviste in profondità, workshop creativi e ricerche etnografiche. Ha portato a termine progetti di branding, posizionamento, packaging, sviluppo di nuovi prodotti, naming e segmentazione. Ha esperienza nei settori dei beni di consumo, farmaceutico, automotive, luxury e IT/Telecomunicazioni.